Video is a great way to make a genuine connection with potential customers. Videos teach us, inspire us, and make us laugh. We share them with friends and talk about them long after we’re done watching.

Your video ad will play before appropriate YouTube videos, and may also be suggested in the sidebar of the site’s search and watch pages.

The shift to online video is accelerating every quarter

Time spent by users
watching online videoGREW 27%
during Q4 ‘14

Increase experienced in all devices

Time spent by users
watching TV
DECLINED -2.4%during Q4 ’14

“When it comes to brand building, advertisers typically put their faith – and their marketing dollars – in the power of television over other forms of media, even though the internet is now the fastest growing medium by a long shot”

Wesley R. Hartmann Stanford University